Case overview
Biggo Blocks partnered with Ads4scale to showcase the imaginative power and educational value of their oversized building blocks through a full-funnel creative campaign.
We produced a 60-second hero commercial, multiple short-form PPC and vertical edits, along with UGC, and a rich catalog of lifestyle photography, capturing real families, educators, and event planners using the product in everyday moments.
From classroom math lessons to birthday surprises and holiday décor, every scene was crafted to highlight Biggo Blocks’ unique value. The result was a playful yet strategic campaign that brought Biggo Blocks to life as more than a toy – it’s a tool for learning, bonding, and limitless imagination.
Involvement
- Video Marketing Strategy
- Brand Story Video
- Product Video Production
- UGC Video for Meta
- Lifestyle Photography
The Brief
This campaign transformed Biggo Blocks from a simple toy into a premium, purpose-driven brand through story-rich content designed to educate, entertain, and convert.
Biggo Blocks approached Ads4scale to elevate their product beyond the typical toy category, positioning it as a tool for creativity, education, and family bonding. Our creative strategy focused on real-life use cases: from classroom learning to holiday events, showing how single-color sets and modular designs enable both kids and adults to build immersive, meaningful experiences.
We produced a high-impact 60-second brand commercial, multiple short-form ads for Meta and Amazon PPC, vertical cut downs for social, UGC videos and over 50 lifestyle images to populate their website and retail listings.
By combining visual storytelling with functional messaging, we highlighted the versatility of Biggo Blocks across audiences: parents, educators, event planners, and gift-givers. Whether it was a teacher using the blocks to teach math, a family building custom vehicles, or a party planner crafting event décor, every scene reinforced the product’s safety, size, and imaginative potential.
Our Approach
Our approach combined performance strategy with brand storytelling. For every video concept we produced, we developed 3 distinct hooks to give Biggo Blocks a library of testable creatives across Meta and Amazon ads. This allowed us to rapidly identify which angles resonated best with different audience segments, whether it was education, imaginative play, or gifting – maximizing both reach and relevance in cold traffic campaigns.
Beyond UGC-style content for paid social, we also crafted highly polished brand videos optimized for Amazon storefronts and the company website. These videos were designed to engage warmer audiences who were already exploring the product, providing a deeper look at its features, benefits, and real-life use cases. This full-funnel creative strategy ensured that no matter where the viewer was in the buyer journey, Biggo Blocks made a lasting impression.
Exceeded campaign's financial goal
6.44 ROAS with 15.53% ACOS on Amazon Ads, generating over $649K in sales from $100K in ad spend
Deployed modular content system
Every video concept included 3 hooks, enabling extensive creative testing across Meta and Amazon
Diversified content strategy
Delivered UGC and polished brand videos to support both cold traffic and high-intent shoppers across platforms
Identified target audience
Showcased product versatility through story-driven content, ranging from classrooms to holiday events and family playtime
The Results
The Biggo Blocks campaign drove exceptional results across Amazon Ads and Meta, generating over $649,000 in sales on just $100,856 in ad spend, with a strong 6.44 ROAS and an average ACOS of only 15.53%.
As creative testing ramped up, we saw a direct correlation between optimized video ads and improved efficiency – sales nearly quintupled from July to December of 2024. With multiple hooks per video and full-funnel placements across paid media and product pages, our creatives played a pivotal role in scaling conversions while keeping acquisition costs impressively low.
“Vlad’s team is really able to capture our feelings of what we really need to get done in a focus on ROI in terms of accomplishing not just that it looks pretty, but it actually converts.”
