Case overview
Teadeus tea company hired Ads4scale to create a video strategy and produce marketing product video ads and lifestyle photos to showcase the company’s new products at launch.
Involvement
- Creative Strategy
- Professional Video Production
- Lifestyle Product Photography
- 3D Motion Graphics Animation
The Brief
The scope of work covered strategic marketing aspects and the entire video production process. We started with a project kickoff, including an initial Zoom meeting to set objectives, brainstorm ideas, plan timelines, and create the script.
Our team conducted brand and product research and wrote highly-engaging video script to target relevant audience. We assembled cast and crew of 25 people to pull this off, and produced it in a virtual production studio – Stray Vista Studios on a volume that runs on Unreal engine. The likes of “Mandalorian” use this virtual tech for film production, allowing capturing multiple exotic locations in 1 day.
During production, we used high-end professional equipment and techniques to ensure top-notch video and audio quality. In post-production, we enhanced the final video with advanced 3D modeling technology and added captivating sound effects and custom music, composed specifically for this ad.
- To increase brand awareness
- To showcase product excellence and uniqueness
- To receive an exceptional call-to-action content
Our Approach
We don’t just create product videos, we tell stories that involve high-quality products. We create authentic visuals in a cinematic way, to allow your audience experience a better version of themselves in their ideal world, and connect with your product in a more genuine way.
The footage is captured with high-end ARRI and RED Cameras in 4K quality, making sure we get the best possible picture and elevate the perceived value of your brand.
We color grade the footage in-house with a creative sophisticated commercial look, adding our own editing signature, which makes Ads4scale a favorite in storytelling.
Some highlights from the script may be supported by 2D and 3D motion graphics throughout the video, as well as VFX.
Key decisions
In the course of project development we’ve identified that the best way to meet client’s request for filming in multiple locations is to film the entire project in the virtual production studio.
Client experience highlight
Client flew in from Florida and was able to participate in studio video production in person. His feedback on the set enriched the quality of successful outcome.
Key reasons for successful outcome
- Great culture fit
- Company values aligned
- Experienced team
Project delivery
The video and images were delivered within the promised time frame of 6 weeks.
The Results
As a result of this production, Teadeus received high-quality marketing video and photo assets that elevated its perceived brand value. These assets include product demo video for their Amazon product display page and lifestyle product photography – they helped to bring tremendous brand awareness during product launch and dramatically impacted close rate on per-view basis.
8.25%
Increase in CTR
11.5%
Increase in product sales
9.1%
Click-to-purchase
“Their professionalism, attention to detail, and the superb cast they assembled stood out.”
