Case overview
When The Book – The Ultimate Guide to Rebuilding a Civilization – a visually stunning, intellectually rich survival manual needed to reach curious minds across TikTok and Meta, Ads4scale delivered a direct-response campaign that didn’t just sell product – it elevated brand perception.
We crafted a series of scroll-stopping UGC ads using intelligent humor, viral POV trends, and a framework tailored to resonate with premium buyers. By leveraging our 300+ vetted creator network, we brought The Book’s unique proposition to life: a masterpiece that fuses art, science, survival, and philosophy.
Involvement
- Ad Creative Strategy
- UGC Ads
- Professional Video Production
- Lifestyle Product Photography
The Brief
When The Book set out to position itself as a one-of-a-kind intellectual artifact, a blend of survival guide, coffee-table centerpiece, and conversation starter, it needed more than just beautiful visuals. It needed performance-driven storytelling that could capture the imagination of curious, high-intent buyers across TikTok and Meta.
We developed a comedic direct-response strategy rooted in intelligent humor, tapping into POV trends, voiceover storytelling, and UGC improv formats that disarmed skepticism while building trust. The goal was clear: speak to The Book’s three core buyer personas: The Intellectual Explorer, The Thoughtful Survivalist, and The Thoughtful Gift-Giver, without sacrificing visual sophistication or depth.
Our Approach
At Ads4scale, our approach is built for performance and flexibility. For every video concept we developed for The Book, we created 3 unique hooks and 3 tailored calls to action, giving the brand a robust matrix of content to test and optimize across Meta. This structure ensured we weren’t just guessing, we were systematically testing which angles resonated most with different audience segments. From POV comedy to intelligent direct response, each piece was designed to stop the scroll and drive action.
But we didn’t stop at UGC. While our vertical, iPhone-shot content was optimized for paid social, we also crafted polished, story-driven video ads to live on the landing page and website. These high-production assets were made to engage the warmer audience, those already curious, already clicking – by deepening their understanding of the product’s emotional value, craftsmanship, and intellectual appeal. This full-funnel strategy ensured cohesive storytelling at every touchpoint, converting attention into purchase.
- 3 Hooks, 3 CTAs per video
- UGC + Polished landing page ads
- 2.5+ ROAS, high CTRs
- Premium brand storytelling
The Results
Our multi-hook, multi-CTA video strategy paid off – literally. Across a suite of UGC and polished video creatives, we achieved a strong average ROAS of 2.4, with cost-per-purchase figures consistently staying in the profitable $51–$58 range. Top-performing ads held viewer attention from the first frame (up to 93.7% retention) and delivered stand out click-through rates, with one video reaching 3.4% CTR and a 1.62% outbound CTR.
This validated our test-and-scale framework: by launching every creative with multiple hooks and CTAs, we gave The Book a rich performance sandbox to identify winners, then optimized for even greater efficiency across both paid social and landing page placements.
2.4
ROAS
3.4%
CTR
93.7%
Retention Rate
We needed a long-term partner that understands our brand aesthetics and growth goals, and creates converting ads at scale. And they delivered!
